Experiences & Activations
The Crystal Maze Experience – 10 Year Anniversary Campaign
- 77 pieces of organic influencer coverage, Zero paid attendance fees
- 3M+ combined creator following, 160K views
- BBC Radio London + London Post coverage
- Media attendance: BBC, ITV, SKY, Daily Mirror, Good Housekeeping, NME
- Notable attendees: Drag Race UK winner Kyran Thrax, The Traitors cast
- Briefing and coordinating digital, PR, creative and media partners
- Managing timelines, budgets and approvals end‑to‑end
- Ensuring every channel supports one standout anniversary moment
Corona Island VIP Experience in Colombia
- Managed VIP prize fulfilment for Corona beer competition winners
- Coordinated a once‑in‑a‑lifetime trip from South Africa to Corona Island in Cartagena, Colombia (18 winners)
- End-to-end logistics management — flights, accommodation, transfers, itinerary
- Content capture coordination on the ground
TopGear Festival
- Part of the core marketing team for TopGear Festival South Africa
- Wrote TV and radio scripts for the presenting team
- Managed creative and PR agencies day‑to‑day
- Planned high‑impact publicity stunts to drive national coverage
- Supported delivery of a large‑scale event selling tens of thousands of tickets
Upon The Air: An Acrobatic Theatre Experience Inspired By Fairytales
- Aerial acts inspired by Red Riding Hood, Snow White and more
- Concept to opening night in 8 weeks
- Filled two debut shows to 70% capacity with minimal paid spend
- Top 20 Founderland Forward Grant finalist out of 200+ applications across Europe and the UK
- World‑class cast of international circus and theatre performers
- Original score, lighting and projection design
- Created and produced in Lisbon by Mika & Co Creative
- Full production and event marketing led by Mika & Co
www.onceupontheair.com
